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Business Management  

Study Marketing in the UK

Harsh Ranjan      March 29, 2023

There is no doubt that more students from India are willing to study in the United Kingdom nowadays to complete their Bachelor’s and Master’s degrees. One of the most obvious reasons is definitely the diverse lifestyle of London and other popular cities in the UK. You will fall in love with the beauty of the country and international students enjoy a lot staying and studying in the UK.


There is no doubt that more students from India are willing to study in the United Kingdom nowadays to complete their Bachelor’s and Master’s degrees. One of the most obvious reasons is definitely the diverse lifestyle of London and other popular cities in the UK. You will fall in love with the beauty of the country and international students enjoy a lot staying and studying in the UK.


Every year the number of students choosing the United Kingdom as a study abroad destination is increasing exponentially. There are many popular programs which you can pursue while studying in the UK. One of the most popular courses nowadays is Marketing. The students who wish to study marketing in the UK can expect to gain and evolve some excellent skills like branding, digital marketing, negotiation, project management, communication, creativity, attention to detail and accuracy, interpersonal skills, and the ability to work to deadlines. 

Ever wondered, what do popular brands like L’oreal, Swiggy, Uber, Nestle have in common? 

Well, it’s an excellent marketing team! The importance and scope of marketing in today’s world is immense. Every major company or brand has an in-house marketing team to take care of sales and study consumer behavior. There lies the importance of different marketing courses in different universities of the world. Masters in marketing in UK is a popular course that attracts a huge crowd of students every year. 

If you want to pursue a career in marketing, MS in marketing UK is a great choice. But how can one know the right university to enrol to MSc in marketing UK?

In this blog, we will take you through every aspect of MSc marketing UK that will be helpful for you to decide and make it to the best universities for marketing masters UK.

Here are a few reasons why students should study marketing in the UK.


  • Best Institutions to Study Marketing in the UK- 3 universities of UK rank within the top 10 among world universities offering Masters in Marketing, according to QS News Ranking of 2023.

It is very important to have firsthand knowledge of the highlights of any course before investing your time and efforts in it. So let’s begin our discussion by knowing about the benefits of studying MSc marketing in UK or marketing masters in the UK:

  • Mastering Business Skills: Students learn a variety of skills while pursuing the best marketing masters programs UK. The programs polish your communication and presentation skills. They also teach you to target customers, their needs and requirements, and also to surpass your competitors in the market.
  • Various Specialisations: The best universities for marketing masters UK offer a wide range of topics and specialisations. Some of them are Social Media Marketing, Email Marketing, Offline Marketing, Influencer Marketing, etc.

  • Networking: Studying marketing in UK will enable you to widen and strengthen your network. As a marketing student you will be able to build contacts and gain skills that can be put to use across business sectors.

  • Job Opportunities: The prime motive behind pursuing any course is the career prospects that it offers. MS in marketing UK makes you eligible and highly in demand for many reputed marketing jobs at top companies like Amazon, HSBC, Google, etc.


Marketing and advertising jobs in the UK increased from 144,000 in 2009 to 171,000 in 2023. 

  • Global Recognition in Marketing Field
  • Affordable Tuition Cost and faster return on investment (ROI)
  • Working While Studying Marketing in the UK


Studying Marketing at a UK university will open up opportunities to build contacts and gain transferable skills that will be useful across a wide range of business sectors. You can develop communication and presentation skills, as well as the ability to question and analyze. Modules taught during the program will include e-business management, digital marketing, strategic brand management, and understanding consumers.

Almost all Marketing courses at the top UK universities offer a work placement for students to gain experience in a busy marketing department, and many degrees can be studied as joint honours alongside another subject you are interested in.


Career Prospects in Marketing

What is it like to work in Marketing?

So what are you actually going to do when working in marketing? What we have discussed above was just a taste of what goes on in a marketing department.

The first thing to outline is pressure, although that is the case of every department really. Where does this pressure come from?

Sales targets! As mentioned earlier, marketing and sales have a strong connection! There is a ratio that higher management and directors always look at.

It assesses the conversion from marketing spending to actual sales. In simple words, how much a company earns thanks to marketing activities.

Unsurprisingly, the problems start when the conversion rate is low. There the pressure comes. Why the marketing strategy is not driving up sales? You will need to find that out and give answers.

Was it because of competition? Or maybe a change in consumer behaviour? There is a lot to learn from failure and mistakes.

Having said so, marketing is about great innovative ideas, it can give great satisfaction and pay a high salary! If you like the sound of what goes on in such department, then a Marketing Degree is worth pursuing!

The UK marketing industry


  1. The UK economy is one of the most developed in the world. Unsurprisingly, the marketing and advertising industry is a large contributor to that.

  2. Below some data on advertising spending the UK from 2018 to 2023 (data on 2023 spending not available as yet).

  3. In 2023 alone the gross value added of the sector to the UK economy reached over £17 billion. If you are wondering what impact coronavirus had on the industry, in 2023 marketing spending dropped 7.6%.

  4. It is undeniable the fall in ad spending. However, the industry is already back with a 10.4% growth prediction in 2023 and 10.5% for 2023! (source: Statista, A. Guttmann, 2023)

  5. Nevertheless, you should never let industry trends impact your decision. This is regardless of what they look like, either promising or unfavourable
  6. It’s a mindset that you need to adopt, the market will always bounce back, despite of ups and downs. Education is like an investment, but rather than investing in the market you are investing in yourself.

Job Prospects after Marketing in the UK 

Marketing graduates can choose to pick from a wide variety of careers upon graduation including account executive, planner, copywriter, researcher, buyer, consultant, digital, and press officer.

Jobs directly related to your degree include:

  • Advertising account executive
  • Advertising art director
  • Digital marketer
  • Market researcher
  • Marketing executive
  • Media buyer
  • PPC specialist
  • Public relations officer
  • Sales promotion account executive
  • Social media manager
  • Business adviser
  • Digital copywriter
  • Event manager
  • Product manager
  • Publishing rights manager
  • UX designer
  • Web content manager

The below table lists more jobs available in the UK for marketing graduates along with the average salary offered:


Job Titles

Average Annual Salary (in GBP)

Digital Marketing Manager


Market Development Manager


Market Research Analyst


Market Research Manager


Marketing Analyst


Marketing Associate


Marketing Specialist


Product Marketing Manager



Further Study options in the UK

Postgraduate courses in marketing usually fall under business schools and will typically focus on a more theoretical understanding of marketing, such as customer psychology, strategy, and branding, as well as covering areas such as international marketing and digital marketing.

MSc in Marketing in the UK is a 1-year full-time degree focused on enhancing the foundational business knowledge of students. It teaches marketing strategies, brand management, distribution, effectiveness, pricing, segmentation, etc. The main emphasis is given to sharpening the skills of students and improving their understanding of marketing principles and theories.


Eligibility Criteria to study Marketing in the UK in 2023



  • Students who completed Higher Secondary School Certificates at the end of Standard XII will usually be eligible for entry to the first year of undergraduate courses.

  • A typical offer will be made on the grade range from 75% (equivalent to ABB at A-Level.



  • Students who have completed a minimum of a three-year degree in marketing or a related field are preferred for successful admission. However, some UK universities also accept students from other domains such as science, arts, etc.

  • Typical IELTS requirements: 6.0 overall, with no lower than 5.5 in any one component.

Language Requirements

The English proficiency test is mandatory for all international students to get admission to the universities of UK.


Minimum scores as per the tests are:

  • IELTS: 5 - 7.0
  • TOEFL(iBT): 100
  • PTE: 70 - 76


For admission to MSc marketing UK, GMAT and GRE are not compulsory requirements. However, they may act as an extra benefit during admission at some top universities in UK.

Work Experience

Relevant work experience is not a compulsion, but it may increase your chances of admission. Hence, if you have any work experience, do bring it to notice during your application process.

Passport and Visa

A valid passport and student visa are a must for all international students to study any course at any university in UK. Do keep in mind to apply for your visa at least 3 months prior to the expected date of travel.

Top 5 Universities in UK for Masters in Marketing

The influence and reputation on UK universities are well-known all over the world. There are some distinguished universities that offer the best marketing programs UK. Some of the best universities include:

  • Imperial College London
  • University of Warwick
  • University of Manchester
  • University of Edinburgh
  • Cranfield University

Let us now go through the details of these best universities in UK for masters in marketing:


1. Imperial College London


Imperial College London offers one of the best marketing masters in UK. It examines the fundamentals of marketing strategies, new technologies and popular marketing opportunities. Students here are prepared for a marketing career in a range of business or entrepreneurial ventures.


QS World University Ranking 2023


QS Business Masters Ranking: Marketing 2023


Average Fees Per Year


Program Offered

MSc Strategic Marketing


2. University of Warwick


The MS marketing program at Warwick Business School is designed for those with less or no marketing experience. This course at University of Warwick aims to develop specific insight into the marketing world and study key aspects of business. If you are interested in business, this course will surely serve you well.


QS World University Ranking 2023


QS Business Masters Ranking: Marketing 2023


Average Fees Per Year


Programs Offered

MSc Marketing & Strategy

MSc Business with Marketing


3. University of Manchester


Alliance Manchester Business School of the University of Manchaster was established in 1965 as one the first important business schools in UK. MSc marketing here aims in developing knowledge of the key areas of business and marketing. You may also apply for an international exchange to broaden your horizons and enhance your employability in the global job market.


QS World University Ranking 2023


QS Business Masters Ranking: Marketing 2023


Average Fees Per Year


Program Offered

MSc Marketing


4. University of Edinburgh


The University of Edinburgh offers one of the best marketing masters UK. It gives the students an in-depth understanding of marketing from both academic and professional perspectives. The course comprises general business and management disciplines that develop creativity and innovation in students.

QS World University Ranking 2023


QS Business Masters Ranking: Marketing 2023


Average Fees Per Year


Program Offered

MSc Marketing


5. Cranfield University


Cranfield University is one of top universities to study marketing in UK for international students. The MS in marketing in UK course here is focused on developing expertise and advanced knowledge in students to become marketing experts. It covers all the prime areas of marketing in the curriculum.

QS World University Ranking 2023


QS Business Masters Ranking: Marketing 2023


Average Fees Per Year


Programs Offered

MSc Strategic Marketing

MSc Marketing and Leadership

After completing your masters in marketing in UK universities, you have several job options. You can get a look at these below:

Job Opportunities after Completing MSc Marketing UK

A rewarding career awaits you after completion of the best marketing programs UK. MSc marketing graduates in UK secure reputed job positions at major global companies including:


  • Accenture
  • Airbus
  • BNY Mellon
  • Deloitte
  • Google
  • Manchester United
  • Mercedes Benz
  • Samsung, Shell
  • Sony


Some popular jobs students can aim for along with their average salaries are mentioned below:


Job Title

Average Salary Per Year

Marketing Strategist

£72,000 - £78,000

Investment Marketing Manager

£50,000 - £65,000

Marketing Analyst

£38,000 - £43,000

Marketing Operations Specialist

£34,000 - £50,000

Junior Marketing Manager

£26,000 - £31,000


Documents required to study master’s in marketing in the UK:

 Although some universities may not mention these but submitting the following documents will give a positive boost to applications of international students:


  • Official transcripts of degrees previously obtained
  • English translation of non-English transcripts
  • Resume
  • Work Experience (varies with the university)
  • Recommendation letters (depends upon university)
  • Personal Statement or SOP (statement of purpose)

Admission Process for MSc Marketing UK

A step by step guide to apply for masters in marketing in UK is as follows: 

  • Once you have decided on the MSc marketing course you want to pursue, check for the best university offering that course.
  • Visit the official university website and collect all data relating to eligibility and the admission process.
  • Upload scanned copies of all the required documents (transcripts, CV, IELTS/TOEFL, scorecards.)
  • Fill the desired application form and pay the fee.
  • Once all the procedures are done, you will receive a conditional offer letter after clearing your interview, you may book your seat at the particular university.
  • Pay your deposit by agreeing to the terms and conditions of the university and you are done.


Cost of studying a postgraduate degree in Marketing in the UK in 2023:

The average course fees of top universities offering MSc in Marketing in the UK is approx. 20,000 GBP to 29,500 GBP per annum (equivalent to 20 lakhs – 30 lakhs INR). As compared to the fees charged, the salary offered to graduates at entry-level is 37,000 GBP per annum (35.4 lakhs INR). This can go up to 132,000 GBP per year which is equivalent to 1.26 crore INR. 

Graduates are majorly hired at managerial or leadership positions in the marketing field with this degree. The UK provides a vast number of Scholarships to study in the UK, particularly for postgraduate students. There are also a number of undergraduate scholarships for international students to study in the UK. Majorly, there are three types of scholarships in the UK for international students-


a. Global scholarships

b. Country-specific scholarships

c. University scholarships


Apart from scholarships, student loans to study in the UK can play a significant role in easing financial stress.


Cost of Living in the UK

Along with tuition fees, accommodation, travel, and food are other major expenses that an international student has to pay. The table given below provides a brief summary of the same:



Cost per month (in GBP)



Food, shop


Water, gas, electricity


Phone and internet




Scholarships available to study marketing in the UK in 2023

Every year, UK and Indian governments, universities and private organizations make a limited number of scholarships available to students who wish to study in the UK. Because of the limited availability, competition can be aggressive. Some scholarships are for students who need financial support to study in the UK, and some are for academic excellence, but all will enable you to ease off the financial burden of how to cover the expense of studying in the UK.Popular Scholarship Programmes for Indian Students:


  • British Council GREAT scholarships for Indian Students – A selection of scholarships are offered by the British Council, to support Indian students applying to study abroad in the UK.

  • Charles Wallace India Trust Scholarships – For Indian students who wish to study in the UK. Open to doctoral students, research students and visiting fellows.

  • Heriot-Watt SML International Merit Scholarships for Indian Students – Open to Indian students at postgraduate level studying at Heriot-Watt University in the UK on a taught program within the School of Energy, Geoscience, Infrastructure and Society.

  • LSE Commonwealth Shared Scholarship Scheme (CSSS) – Five awards are available to international students from commonwealth countries (including India) to study at the postgraduate level at the London School of Economics and Political Science (LSE).

  • Oxford and Cambridge Society of India (OCSI) Scholarships – Open to Indian students at any degree level to study at Oxford University or the University of Cambridge in the UK.

  • Sir Ratan Tata Fellowships for South Asian Students at LSE – Scholarships for social science students from South Asia to study at the London School of Economics (LSE) in the UK within the LSE Asia Research Centre (ARC).
  • Sussex India Scholarships – Opportunities to gain funding at the University of Sussex in the UK for Indian students at master’s degree level.

  • University of Bournemouth Business School Dean’s Scholarships for Masters Students – A total of five scholarships for international students to study a taught master’s program at Bournemouth University in the UK. Open to students from Russia, Turkey, Nigeria, China, India, and South Korea for a 50 % tuition fee reduction.

  • University of Lincoln India Scholarship – Scholarships are available for high-achieving Indian postgraduate students, offered in the form of £5,000 tuition fee reductions.

  • University of Oxford Felix Scholarships for Indian Students – Graduate-level funding opportunities for Indian students studying at the University of Oxford.

  • The University of Sheffield – A range of scholarships for undergraduate and postgraduate Indian students who show strong academic potential.

  • University of Southampton LLM International Scholarships – International scholarships to study law at postgraduate level at the UK’s University of Southampton. Open to all students from outside of the European Union.

  • UWE International Scholarships – UWE Bristol University in the UK is offering undergraduate and postgraduate tuition fee discount scholarships for students from several countries, including India.


Below are some of the scholarships offered by the UK universities for international students:



Scholarship Offered

Award Value (in GBP)

Imperial College London

Imperial Business Scholarship

Up to 5,000

University of Manchester

Alliance MBS Masters Scholarships for UK/EU/International Students

Full tuition fees

University of Warwick

WBS Scholarship

50% of tuition fees

University of Edinburgh

Business School International MSc Scholarship

From £4000 to £10000

University of Cranfield

Cranfield Scholarship


Lancaster University

LUMS Program Scholarship


University of Birmingham

Birmingham Masters Scholarship


Durham University

Alumni Scholarship

25% of tuition fees

University of Glasgow

International Leadership Scholarship

Tuition fee waiver


Tier4 UK Student VISA

To apply for a UK student visa, check the documents listed below for a seamless process.


  • letter of acceptance from the university you have been accepted to (CAS)
  • Proof of funds.
  • A valid passport and recent photographs.
  • Details of your university and accommodation.
  • Report of your health checkup
  • A valid passport. (keep a page blank for the visa)
  • Original mark sheets/transcripts


After collecting all the documents, Follow the steps below to apply for a UK student’s Visa.


  • Sign up and submit your visa application form online. It is advisable to check the online appointment calendar to book an appointment. After submission, you will get an email with an application number.

  • After receiving the email, Pay the fees, and collect the receipt.

  • Now appear for the visa interview as per the scheduled appointment and submit the necessary biometrics, photograph, application, and other documents.

  • You will get your tier 4 student visa in 6 weeks time


Frequently Asked Questions about MSc Marketing UK


Ques 1. Is MS in marketing in UK worth it?


Ans. Yes. Masters in marketing in UK is worthy enough to accelerate your career in the field of business and marketing. The course equips the students with all the necessary skills to excel in the existing market. 


Ques 2. Is GMAT required to pursue Masters in Marketing in UK?


Ans. GMAT is not a compulsory requirement to study in the top universities in UK for masters in marketing. However, a decent GMAT may bring you to the notice of university officials for admission.


Ques 3. Is work experience compulsory to pursue Masters in Marketing in UK?


Ans. No. Work experience is not compulsory to pursue masters in marketing in UK. Previous experience may however be rewarding for you to grasp the course contents better.


Ques 4. What jobs can one get after completing a masters in marketing in UK?


Ans. Graduates in MS in marketing UK land in different job positions after completion of their course. Some popular jobs are:


  • Digital Marketing Executive
  • Social Media Specialist
  • Market Research Analyst
  • Marketing Manager


Ques 5. What are the best universities for marketing masters UK?


Ans. Apart from the above-mentioned ones, other universities in UK for masters in marketing include:

  • King’s College London
  • University of Glasgow
  • University of Sussex
  • Leeds University


The MSc marketing UK program aims to produce critical and reflective marketers by emphasising the integration of theory and practice. As a student, you will learn all the skills and knowledge required by employers to excel in the field of business and marketing. So, analyse the above-mentioned information and make your choice. 

If you are interested in studying Marketing in the UK, Book your free session with the experienced advisors of Zoom Abroad today. Don't forget to register and create your profile in order to get matched with the best-fit UK university and course. Other than marketing programs there are a variety of STEM courses available in the UK. You can choose from a wide array of EngineeringMedicine and, Management courses to figure out which one is the most suitable based on your profile and long term goals.

Harsh Ranjan
Harsh Ranjan

Digital Mktg. Manager

A seasoned marketer with the ability to craft narratives that elevate brands and drive volume. Harsh loves researching, finding new ways to connect with potential audiences

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