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Is UK A Good Option To Study Marketing?

The United Kingdom is a top destination for international students from India and around the world, drawn by its prestigious universities and vibrant cultural life. Marketing degrees are particularly appealing due to the dynamic nature of the field and the UK’s leadership in global business innovations. This detailed guide explores why the UK is the preferred choice for studying marketing and which universities are at the forefront of this discipline.

Why Study Marketing in the UK?

Marketing is a cornerstone of business that directly influences company success. In the UK, marketing isn’t just about learning to promote products but also involves strategic analysis, consumer behavior insights, and digital marketing techniques that are essential in today’s digital age.

The UK’s approach to marketing education combines rigorous academic coursework with practical, real-world projects. For instance, universities often collaborate with leading companies to offer students hands-on experience through internships and placement opportunities, which are invaluable in this rapidly evolving field.

Top Universities for Marketing in the UK:

1. London Business School

  • Type: Public
  • Global Ranking: Top 10 in Business and Management Studies (QS World University Rankings by Subject 2024)
  • Programs Offered:
    • Masters in Marketing (1 year)
    • MBA with marketing specialization (1-2 years)
  • Fees: Approx. GBP 32,500 per year for Masters programs
  • Features: Known for its strong corporate links and global networking opportunities. The curriculum is designed to blend traditional marketing principles with the latest digital strategies.


2. University of Oxford, Saïd Business School

  • Type: Public
  • Global Ranking: Top 5 for Business and Management Studies
  • Programs Offered:
    • BA in Economics and Management (3 years)
    • MSc in Marketing (1 year)
  • Fees: Approx. GBP 34,000 for MSc programs

Features: Offers a comprehensive curriculum with an emphasis on ethical marketing practices and sustainability. Oxford’s strong global alumni network also supports graduates in securing top jobs worldwide.

3. Imperial College Business School, Imperial College London

  • Type: Public
  • World Ranking: 8 (QS World University Rankings 2024)
  • Programs Offered:
  • BSc Strategic Marketing – 3 years
  • MSc Strategic Marketing – 1 year
  • Program Fees (Annual):
  • BSc: Approximately GBP 28,500 (INR 27,65,000)
  • MSc: Approximately GBP 32,000 (INR 31,07,000)

Highlights: Imperial’s marketing courses integrate traditional strategies with digital analytics, preparing students to lead in a tech-driven marketplace.

4. University of Bath, School of Management

  • Type: Public
  • World Ranking: 158 (QS World University Rankings 2024)
  • Programs Offered:
  • BA (Hons) Business Administration (Marketing) – 3 years
  • MSc in Marketing – 1 year
  • Program Fees (Annual):
  • BA: GBP 22,000 (INR 21,34,000)
  • MSc: GBP 26,500 (INR 25,71,000)

Highlights: Known for its strong industry links and graduate employability, the University of Bath offers robust marketing programs with opportunities for practical placements.

Course Curriculum for Marketing in the UK:

UK marketing programs are designed to cover all aspects of the field, from digital marketing tactics to consumer psychology and market research. Courses typically include:

  • Digital Marketing Techniques
  • Consumer Behaviour Analysis
  • Strategic Brand Management
  • International Marketing
  • Analytics and Data Insight in Marketing

Eligibility Criteria and Admission Requirements:

  • Undergraduate: High school certification with good grades in English and Mathematics. Some universities require A-levels or equivalent.
  • Postgraduate: A bachelor’s degree in marketing or related fields with a minimum 2:1 honor. Relevant work experience can be beneficial.
  • English Proficiency: IELTS 6.5 overall or equivalent TOEFL or PTE scores.
  • GMAT/GRE: Often required for postgraduate studies, especially for MBA programs.

Cost of Studying Marketing in the UK:

  • Tuition Fees: Annual tuition fees for marketing courses can range from GBP 20,000 to GBP 35,000, depending on the university and level of study.
  • Living Expenses: Typically range from GBP 12,000 to GBP 15,000 per year, varying by location.

Scholarships and Financial Aid:

  • Chevening Scholarships: Offers full or partial funding for postgraduate students from eligible countries.
  • University-specific scholarships: Many universities like the University of Bath and Imperial College London offer scholarships specifically for marketing students, which can cover a significant portion of tuition fees.

Job Scope After Marketing Degree in the UK:

Marketing graduates in the UK have a plethora of career options available in sectors such as digital marketing, public relations, brand management, and more. The starting salaries for marketing professionals can range from GBP 25,000 to GBP 30,000 annually, with high potential for growth.


Studying marketing in the UK provides international students with a robust education backed by practical experience and global exposure. The UK’s focus on creating market-ready professionals, combined with comprehensive support services for international students, makes it an excellent choice for pursuing a marketing degree. Prospective students are encouraged to research specific programs and universities to find the best fit for their academic and career goals.

Frequently Asked Questions

Ques 1. Is UK good for an marketing course?

Ans. Yes, the UK is undoubtedly a good option for those interested in obtaining a marketing course due to the exposure they get, high level of instruction, and professional job opportunities.

Ques 2. What is the scope after Marketing in UK?

Ans. After getting your marketing degree in the UK, you have a variety of alternatives, such as Digital Marketing Manager, Market Research Analyst, Market Research Manager, etc.

Ques 3. Is GRE/GMAT necessary for marketing course in UK?

Ans. Depending on the college you're applying to, yes. Some universities would require a GRE or GMAT score. It is preferable to turn in the score, nevertheless.

Ques 4. How much can I earn after completing masters or bachelors in marketing course in UK?

Ans. At entry level, a marketing specialist can anticipate earning a median yearly salary of GBP 30,000 (INR 23,93,565), which increases to USD 60,000 (INR 47,87,130) after a few years of expertise.

Ques 5. Is marketing courses tough in UK?

Ans. No! Marketing courses in the UK are very simple compared to other courses. Students get both real-world and academic knowledge. Additionally, the academic staff is very encouraging.


Most universities in the UK also have tie-ups with universities outside the country that use International Exchange programmes to give students an insight into the markets of that nation which may differ from the country they are studying in. With exposure to markets across the world and marketing techniques applied worldwide, the students will be well equipped to pursue their careers in marketing in the future. Studying marketing in the UK is, therefore, an excellent option. Studying abroad gives students from India a chance to explore the culture of a different country and understand the market. Interested students can explore universities' websites and meet abroad consultant in India specializing in sending students to the UK for further details.

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