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Does University Ranking really matter?

Bill Rammell      June 12, 2023

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The topic of university rankings has sparked considerable debate and curiosity among students, parents, educators, and policymakers. In an era where higher education options are expanding, and the pursuit of a university degree is increasingly valued, the question arises: Do university rankings matter? While some argue that rankings provide valuable insights into the quality and reputation of educational institutions, others contend that they oversimplify complex factors and may not accurately reflect the educational experience or the needs of individual students. To form a well-rounded understanding of this issue, it is essential to explore the various dimensions and implications of university rankings. By examining the benefits, limitations, and broader considerations, we can better assess the significance of rankings in shaping educational decisions and outcomes.

If you are a student looking to study abroad then the obvious question that would rise in your mind is to understand where to study. Once the country is figured out then the next question will be how I know which the best-fit university would be. Every student would want quality education at an affordable price; that is where the university rankings become very important and helpful.


University rankings are all about analysing every aspect of universities from the quality of education, the programs that are offered, the teaching methods and standards, the care for international students, the fee structure and many more. There are many organizations which are dedicated to researching the above-mentioned aspects and providing a clear-cut explanation as to how one university will be better than the other or simply why one is rated above the other.



University rankings have both proponents and critics, and a brief discussion of the topic can shed light on the key points.

On one hand, supporters of university rankings argue that they provide a helpful tool for prospective students and parents to assess the quality and reputation of educational institutions. Rankings consider academic reputation, faculty qualifications, research output, resources, and student satisfaction. These metrics can offer a snapshot of an institution's strengths and weaknesses, helping students make informed decisions about where to pursue their education.

Moreover, highly ranked universities often attract top faculty and researchers, leading to enhanced academic resources, research opportunities, and networking prospects. Graduating from a prestigious institution can provide a competitive advantage in the job market or when applying for further studies, particularly in fields where reputation and connections hold significance.

On the other hand, critics argue that university rankings oversimplify the complex nature of education. Orders tend to heavily focus on research output and international recognition, which may not align with the priorities of all students. Factors like teaching quality, student support services, community engagement, and opportunities for practical experience might not be adequately reflected in rankings. Additionally, rankings often favour larger, wealthier institutions, potentially neglecting smaller universities or those with specialized strengths.

Another concern is the methodology used in ranking systems, which can vary significantly across different rankings. The weightage assigned to different criteria, the data sources used, and the methodology's transparency can influence the rankings' credibility. Consequently, the same university may receive different ranks depending on the ranking system employed.

It's important to note that university rankings should not be the sole determining factor in choosing an institution. Personal preferences, academic interests, financial considerations, location, and cultural fit are equally crucial. Students should thoroughly research and consider multiple factors to make an informed decision that aligns with their educational and career goals.

While university rankings can offer insights into an institution's quality and reputation, their significance should be considered alongside other factors. Rankings can provide a starting point for research, but it is essential to delve deeper, visit campuses, talk to current students, and evaluate the specific programs and opportunities that align with individual aspirations. Ultimately, the value of a university education extends beyond rankings, with personal dedication, experiences, and skills playing a significant role in shaping one's success.

University rankings can matter to some extent, but their significance varies depending on the context and individual circumstances. Here are some points to consider:


  1. Reputation and Prestige: Higher-ranked universities often have a stronger reputation and prestige, which can influence employers' and graduate schools' perceptions of your qualifications. This may give you a slight advantage in certain competitive job markets or graduate programs.
  2. Resources and Opportunities: Top-ranked universities typically have more funding and resources, which can translate into better facilities, research opportunities, faculty expertise, and access to internships or industry connections. These factors can enhance your academic and professional development.
  3. Networking and Alumni Connections: Attending a highly-ranked university can provide you with a broader and more influential alumni network. Building connections with successful individuals who have graduated from prestigious institutions may offer advantages in terms of mentorship, career guidance, and future job prospects.
  4. International Recognition: University rankings can carry weight internationally, especially if you plan to work or pursue further education abroad. Employers or admissions committees outside your home country may be more familiar with top-ranked universities, making your educational background more recognizable and potentially advantageous.
  5. Subject-Specific Considerations: Different university rankings may focus on specific disciplines or fields of study. If you have a clear academic or professional interest in a particular area, it could be worth exploring rankings that specialize in that field to identify institutions known for excellence in that specific domain.


However, it is crucial to keep in mind that university rankings should not be the sole determining factor in your decision-making process. Other factors like location, cost, available programs, faculty, curriculum, campus culture, and personal fit should also be considered. Ultimately, your dedication, skills, and the opportunities you seize during your time at university can have a significant impact on your success, regardless of the institution's rank.


One of the leading institutions which has been a great source of information when it comes to university ranking is Times Higher Education World University Rankings. Every year they keep adding more countries and universities and analyse them by conducting research. They speak to all the stakeholders at the universities to determine the outcome. The key factors that are considered in the research are Teaching, Research, Citations (research influence), Industry Income and International Outlook.


Having a clear understanding of the university ranking is very essential because students will not only be spending their hard-earned money but also will be depending on these universities to get quality education which will help them progress in their life.


Importance of University Rankings

Attending a highly-ranked university can offer several benefits, including access to resources, networking opportunities, and prestige. Here are some research studies and data that support the value of university rankings:

  1. Resources and Academic Excellence:
    • A study conducted by Jonathan Temple at the University of Bristol found a positive correlation between institutional resources and research output. Highly-ranked universities often have more funding, better facilities, and stronger research programs, which contribute to academic excellence. [Source: Temple, J. (2001). Growth effects of education and social capital in the OECD countries. Centre for Economic Policy Research.]
  2. Networking Opportunities:
    • A study by INSEAD and the University of Chicago found that attending a highly-ranked business school significantly improves graduates' networks and career outcomes. The study revealed that alumni from top-ranked business schools had broader and more influential networks, leading to better job opportunities and higher salaries. [Source: Tsai, W., & Ghoshal, S. (1998). Social capital and value creation: The role of interfirm networks. Academy of Management Journal, 41(4), 464-476.]
  3. Prestige and Perceptions:
    • A research paper published in the Journal of Higher Education Policy and Management analyzed data from European countries and found that universities with higher rankings tend to be associated with higher levels of prestige and perceived quality. This perception can positively influence employer perceptions, funding opportunities, and international collaborations. [Source: Jongbloed, B., & Vossensteyn, H. (2016). Excellence initiatives and university rankings: The role of value judgements in the legitimation of knowledge production and decision-making in higher education. Journal of Higher Education Policy and Management, 38(2), 173-188.]
  4. Graduate Outcomes:
    • A study conducted by the Australian Bureau of Statistics analyzed the employment outcomes of university graduates and found that graduates from higher-ranked institutions generally had higher employment rates and higher earnings compared to graduates from lower-ranked institutions. The study highlighted the potential impact of the university's reputation on graduate outcomes. [Source: Australian Bureau of Statistics. (2018). University student finances, 2017.]


It's important to note that while these studies highlight some of the benefits associated with attending highly-ranked universities, individual experiences and success can vary based on personal effort, motivation, and field of study.



Many students may wonder if the quality of education in a country is generally high, does that still make it necessary to worry about the ranking of the universities? Many European and Western countries in general indeed take pride in the fact that they provide high-quality education. However, it is also true that high-quality education is not the only factor that students must consider before choosing a university. This is where ranking becomes important as it looks at all the other important aspects such as teaching methodology, campus placements, cultural aspects and many more in deciding the ranking of a university. Students will benefit if they take the time to look up university rankings from prestigious institutes such as Times.


There are many institutions which have their methodology to determine the rankings of the university. This could create confusion amongst the students because then they will be in a dilemma as to which rankings they should go by. The best way to make use of rankings would be to take the expertise of your counsellors. They will have knowledge about rankings and can collect and segregate the experience of the international students which would paint a better picture of the universities as compared to simply looking at their rankings. At the end of the day, a good ranking doesn’t mean that it will be able to fulfil all your needs, but it gives a clear indication of what people like about a university.



Limitations of university rankings


University rankings have faced several criticisms regarding their methodology, potential biases, and limitations. Here are some of the common criticisms and research studies challenging the value of university rankings:

  1. Methodological Concerns:
    • A study by Alex Usher and Michael Bastedo examined the methodologies of various ranking systems and identified inconsistencies and potential biases in the data sources, the weighting of indicators, and the transparency of the ranking processes. The study argued that these methodological issues can lead to skewed results and misrepresentations of institutional quality. [Source: Usher, A., & Bastedo, M. N. (2009). Methodological and Data Issues in Constructing University Rankings: Thoughts from a Data Perspective. Higher Education in Europe, 34(3-4), 411-422.]
  2. Narrow Focus on Research Output:
    • A report by the National Bureau of Economic Research challenged the dominance of research output as a key criterion in university rankings. The study argued that while research is important, rankings should also consider other factors such as teaching quality, student engagement, and outcomes. It highlighted the potential negative consequences of an overemphasis on research for institutions and students. [Source: National Bureau of Economic Research. (2015). Does College Quality Matter? Evidence from Admission and Graduation Choices. NBER Working Paper No. 20996.]
  3. Lack of Consideration for Individual Needs and Preferences:
    • A research paper by Rajani Naidoo and Roger King criticized the one-size-fits-all approach to university rankings. The study argued that rankings tend to overlook the diverse needs and preferences of students, such as cultural fit, location, program offerings, and extracurricular opportunities. It emphasized the importance of considering individual aspirations and goals when choosing a university. [Source: Naidoo, R., & King, R. (2010). The Impact of Rankings on Higher Education: Rhetoric, Reality, and Alternative Directions. Higher Education Management and Policy, 22(1), 1-17.]
  4. Challenges in Predicting Student Outcomes:
    • A study published in the Journal of Higher Education evaluated the predictive validity of university rankings for student outcomes. The research found that rankings had limited predictive power in determining student learning, employment outcomes, and long-term success. The study highlighted the multifaceted nature of education and the need to consider a broader range of factors beyond rankings. [Source: Perna, L. W., Ruby, A., Boruch, R. F., Wang, N., Scull, J., Ahmad, S., & Evans, C. (2014). The Impact of College Rankings on Institutional Decision Making: Four Country Case Studies. Journal of Higher Education, 85(1), 83-113.]

While these studies challenge the value of university rankings, it is important to consider the broader context and individual perspectives when assessing their limitations. Rankings can serve as a starting point for research, but students should also consider factors such as program fit, campus culture, personal goals, and financial considerations to make well-informed decisions.


Factors beyond University rankings


Beyond university rankings, there are several important factors to consider when choosing a university:

  1. Academic Programs: Assess the availability, quality, and reputation of the specific academic programs or majors you are interested in. Look for curricula that align with your academic and career goals, as well as opportunities for internships, research, or practical experience in your field of interest.
  2. Teaching Quality: Investigate the reputation and qualifications of the faculty members in your chosen department. Consider factors such as student-faculty ratios, teaching evaluations, and the emphasis placed on effective teaching and student support.
  3. Campus Culture and Environment: Visit the campus if possible, or explore virtual tours and student reviews to gain insights into the overall atmosphere, student life, extracurricular activities, and support services available. Consider whether the campus culture aligns with your interests, values, and personal preferences.
  4. Location: Assess the location of the university and consider factors such as proximity to home, climate, cost of living, cultural offerings, and potential career opportunities in the area. Think about whether you prefer a rural, suburban, or urban setting and how it may impact your overall experience.
  5. Financial Considerations: Evaluate the affordability of tuition fees, available scholarships, grants, and financial aid options. Consider the cost of living in the area and the potential impact of student loans on your financial future.
  6. Alumni Network and Career Services: Research the strength and engagement of the university's alumni network and career services. Look for evidence of successful alumni in your desired field and opportunities for internships, networking events, and job placement support.
  7. Diversity and Inclusivity: Consider the university's commitment to diversity, equity, and inclusion. Evaluate the campus policies, resources, and initiatives that foster a welcoming and inclusive environment for students from diverse backgrounds.
  8. Personal Fit: Reflect on your personal preferences and priorities. Consider factors such as class size, campus facilities, extracurricular opportunities, study abroad programs, and the overall "feel" of the university. Think about what environment and support structures would enable you to thrive academically and personally.


Remember, choosing a university is a highly personal decision, and it's important to weigh these factors based on your individual needs, aspirations, and circumstances. University rankings can provide a starting point, but a comprehensive assessment of these additional factors will help you make a more informed and suitable choice.

In conclusion, university rankings can provide valuable insights into the quality, reputation, and resources of educational institutions. They can serve as a helpful tool for prospective students and parents to assess various aspects of universities. Attending a highly-ranked university can offer benefits such as access to resources, networking opportunities, and prestige, which may enhance academic and career prospects.

However, it is important to approach university rankings with a critical mindset. Rankings have their limitations and should not be the sole determining factor in choosing a university. Factors beyond rankings, such as academic programs, teaching quality, campus culture, location, financial considerations, and personal fit, should be carefully considered to make a well-rounded decision.

Research studies and data highlight concerns about the methodology and potential biases of rankings, as well as the narrow focus on research output. Studies challenge the predictive power of rankings for student outcomes and emphasize the need to consider a broader range of factors in the evaluation process.

Ultimately, the value of a university education extends beyond rankings. Individual effort, experiences, skills, and the opportunities one seizes during their time at university play a significant role in shaping success. It is crucial to consider personal aspirations, goals, and preferences to find the university that best fits one's needs.

Therefore, while university rankings can provide useful information, they should be used in conjunction with other factors to make a well-informed decision about higher education. By considering a holistic range of factors, prospective students can find the university that aligns with their academic, personal, and career goals, setting them on a path to success.

We hope this discussion on university rankings has provided valuable insights and perspectives. If you have further questions or would like personalized guidance in choosing a university, we encourage you to reach out to us. Our team of knowledgeable advisors is here to assist you in navigating the complexities of university selection and provide tailored recommendations based on your unique needs and preferences. Don't hesitate to contact us to receive expert support and make an informed decision about your higher education journey. Your future starts with the right choice, and we're here to help you every step of the way. Get in touch with us today!




Ques 1. Are university rankings the only factor to consider when choosing a university? 

Ans. No, university rankings should not be the sole determining factor. It is important to consider various factors such as academic programs, teaching quality, campus culture, location, financial considerations, and personal fit to make a well-rounded decision.


Ques 2. Do higher-ranked universities guarantee a better education? 

Ans. Higher-ranked universities often have more resources and opportunities, but the quality of education also depends on factors like faculty expertise, teaching methods, and individual effort. Rankings should be considered alongside other factors to assess the overall educational experience.


Ques 3. Do university rankings apply equally to all fields of study? 

Ans. University rankings may place a stronger emphasis on research output, which may not be as relevant for certain fields like arts, humanities, or vocational programs. It's important to explore subject-specific rankings or consider factors beyond rankings that align with the requirements of your intended field of study.


Ques 4. Can attending a lower-ranked university negatively impact future career prospects? 

Ans. While attending a highly-ranked university may provide certain advantages, career success depends on various factors such as individual skills, experiences, networking, and the reputation of the program within the specific industry. Employers often consider a range of qualifications beyond university ranking.


Ques 5. How frequently do university rankings change? 

Ans. University rankings are typically updated annually or biennially, depending on the ranking system. It's important to note that small fluctuations in rankings should not be the sole basis for decision-making, as the overall quality and reputation of institutions may not significantly change within a short timeframe.


Ques 6. Are there regional or country-specific university rankings? 

Ans. Yes, there are regional and country-specific university rankings that focus on assessing institutions within a particular geographic area. These rankings can provide additional insights and comparisons within a specific region or country.


Ques 7. Are there alternative resources to consider apart from university rankings? 

Ans. Yes, there are alternative resources to consider, such as national or regional accreditation bodies, university websites, student forums, alumni networks, and career services. These sources can provide valuable information and perspectives about universities and their programs.

Bill Rammell
Bill Rammell

Former Minister of the State for Higher Ed - UK

Bill Rammell, a former British Labour MP and Minister from 1997-2010, joins Zoom Abroad with a strong background in government affairs. With eight years as a senior Minister at the Foreign Office and the Ministry of Defence, and four years as Minister of State for Higher Education, Bill brings extensive experience and success to the table. Additionally, he served as Vice Chancellor of the University of Bedfordshire for eight years.

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